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Ted Lasso

New team. Same Ted. Season 4 is here.

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Apple TV promo, Jason Sudeikis stands smiling on the AFC Richmond field wearing his coaching uniform, aviators, and a visor.

College, sorted.

Get AirTags when you buy Mac or iPad with education savings.*

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Students carrying various MacBook and iPad models, along with hostel room essentials in rectangular containers

iPhone

Meet the latest iPhone line-up.

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iPhone 17 Pro, back exterior, deep blue color, Pro Fusion camera system in top left corner, Apple logo in center, iPhone 17, back exterior, white color, Dual Fusion camera system in top left corner, Apple logo in center, iPhone 17e, back exterior, soft pink color, Fusion camera system in top left corner, Apple logo in center, iPhone Air, side, titanium frame profile, Fusion camera system in top left corner

iCloud+

Supercharge iPhone with extra storage,
automatic backup and more.

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iCloud+ logo at top with iPhone 17 Pro in silver positioned inside a translucent blue cloud graphic.

MacBook Air

Now supercharged by M5.

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Two open MacBook Air laptops in sky blue color forming arrow shape, emphasizing narrow profile

Now supercharged by M4.

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iPad Air models floating, back exterior, single-lens camera, front exterior, rounded corners, black display bezel

MacBook Pro

Now with M5, M5 Pro and M5 Max.

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MacBook Pro positioned into the shape of a V, referencing the M5 chip family

AirPods Pro 3

The world’s best in-ear Active Noise Cancellation.

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AirPods Pro 3, wireless headphones, white color, silicone tips

Apple Watch Series 11

The ultimate way to watch your health.

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Apple Watch Series 11, rose gold color, aluminum case, sleep score, right side exterior, Digital Crown, microphone, side button, starlight Sport Band